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Health Canada conducts Break It Off campaign

Health Canada has begun a national promotion called "Break It Off" intended to encourage young adults to stop smoking. The traveling campaign, timed to coincide with National Non-Smoking Week, is being conducted in association with the Canadian Cancer Society. It will visit college and university campuses, trade schools and other locations to distribute information about the benefits of quitting tobacco and resources that can help them do this. The promotion will run until March.

"Research shows that people are much more likely to stop smoking cigarettes and to stay smoke-free if they belong to a group of like-minded individuals who are quitting or have already quit," said Minister of Health Petitpas Taylor. "I am proud to champion this cause by connecting with young Canadians face to face as we mark National Non‑Smoking Week, and to encourage all Canadians to break off their bad relationships with smoking tobacco."

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