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Metro debuts My Health My Choices program

Grocery store chain Metro has begun a new promotion called “My Health My Choices.” It takes the form of a guide for consumers who want to choose products based on their lifestyles, values or health needs as they shop. Approximately 9,000 products will be labeled with one or more of 50 attributes possessed by that product. The classification criteria are based on research data, Canadian consumer trends, Canada's food guide, information from Health Canada and other regulatory bodies, and standards for different dietary lifestyles. The program will operate in stores, online and through the Metro mobile application.

In addition, members of the Air Miles loyalty program will have access to more personalized offers and content based on their favourite attributes in the My Metro app. The application will also allow consumers to scan product barcodes at home or in-stores to learn which attributes they have.

“Every month in Ontario, more than 1.3 million searches are made on the web in relation to the various attributes of My Health My Choices," said Mike Thomson, vice-president of grocery merchandising at Metro. “With this program, we're giving our customers the opportunity to choose foods that meet their own definition of wellness. The guide is designed to make their in-store or online shopping experience with us easier and more time efficient.”

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