Boston Pizza, Molson Coors begin NHL playoffs contest
Molson Coors has begun a contest promotion in collaboration with Boston Pizza timed to coincide with the National Hockey League playoffs. Called the "Molson Canadian Fan Draft," the promotion takes the form of a fantasy hockey contest in which participants will compete for daily, weekly and monthly prizes. The grand prize winner will receive a trip for two to the fourth game of the Stanley Cup Final. Consumers can participate by visiting <http://www.molsonfandraft.ca> and selecting a team of nine players. Entrants will receive points based on the on-ice performance of their players in each playoff game.
"Stanley Cup playoffs make for must watch television for millions of Canadian hockey fans, so we wanted to provide our guests with a fun and accessible way to play along while they cheer on their favourite teams and players," said James Kawalecki, director of marketing, sports programs, sponsorship and eastern Canada at Boston Pizza International. "With no shortage of great prizes available, we think Canadians are going to love playing Molson Canadian Fan Draft exclusively at Boston Pizza throughout the playoffs."