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Allarco readies Super Channel rebranding

Edmonton-based pay television company Allarco Entertainment has begun a rebranding initiative. On June 4, the company's Super Channel One and Super Channel Two channels will be rebranded as Super Channel Fuse and Super Channel Heart & Home. Together with existing channels Super Channel Vault and GINX Esports TV Canada, they will form a newly-branded package of channels under the overall Super Channel Entertainment Network brand. The effort also includes a new on-air and online visual identity for each of the channels.

"The newly rebranded and repositioned Super Channel will offer subscribers value and variety for every member of the household," said Don McDonald, president and CEO of the compay. "We have been actively engaging with our subscribers and listening to what they tell us they want to see. Each channel's program offering will be a distinct and diverse cross-section of programming, offering one-stop entertainment at an attractive and affordable subscription price point."

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