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Super Channel, Landmark Cinemas ready joint promotion

Allarco Entertainment of Edmonton has prepared a joint promotion with Landmark Cinemas in support of its Super Channel pay television service. Called the "Wednesday Movie Twosome," the promotion will begin on March 31. It will run in 43 Landmark locations nationally, consisting of a special offer of two movie tickets with popcorn, candy and drinks at a discounted price. Super Channel will serve as the sponsor of the offer.

The sponsorship agreement will run for a minimum of one year. It will be promoted nationally with radio commercials on 40 stations, as well as in-theatre preshow reels, theatre counter cards, and interior and exterior signage at participating Landmark cinemas. It will also be promoted via social media, email ads and the Landmark website.

"Our partnership with Landmark Cinemas is an exciting opportunity and a natural fit for Super Channel," said Don McDonald, chief operating officer at Super Channel. "We are committed to providing Canadian viewers with a unique and exclusive entertainment experience at exceptional value, and the 'Wednesday Movie Twosome Sponsored by Super Channel' provides us with an opportunity to engage with movie-goers and make them aware of our brand and programming."

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