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Landmark Cinemas signs deal with Broadsign
By Adnews Staff
Landmark Cinemas of Calgary has signed an agreement with out-of-home media company Broadsign to manage its pre-show presentations. The system will automate the scheduling and distribution of advertising and other pre-show content on 319 screen in 45 Landmark theatres.
“A great pre-show experience is a part of what consumers love when they go to the movies, which presents a fantastic opportunity for content providers and advertisers looking to reach a captive, receptive audience,” said Bill Walker, CEO of Landmark Cinemas. “Standardizing on Broadsign’s platform makes it easier for us to deliver an engaging pre-show for our customers, while providing us with the platform to scale and attract advertisers to increase our revenue stream.”