Booster Juice signs endorsement deal with Mackenzie Hughes
Edmonton-based juice bar chain Booster Juice has signed an endorsement agreement with professional golfer Mackenzie Hughes. Hughes will participate in initiatives intended to educate consumers about the importance of maintaining a healthy and balanced lifestyle. In addition, the Booster Juice logo will be displayed Hughes' golf apparel through 2019. The agreement also includes promotional campaigns, social media and digital content, and personal appearances.
"It is exciting for us to be partnering with Mackenzie, who is one of the top young Canadian golfers on [the PGA] tour, and who aligns with who we are as a brand with his healthy eating, commitment to wellness and positive attitude," said Dale Wishewan, president and CEO of Booster Juice.