Booster Juice sponsors Play On
By Adnews Staff
Juice and smoothie chain Booster Juice has signed a multi-year sponsorship with Play On Canada, a not-for-profit organization that holds sports festivals to support communities. The agreement makes Booster Juice a national sponsor of the organization and its street hockey initiatives. As part of the agreement, the two organizations will develop a new retail reward system called TournPro, which will launch in 2023. In addition, Booster Juice will have brand exposure at all Play On events, including rinkboard branding, promotional announcements, sampling activities and the on-site sales of products, as well as on Play On’s digital properties, communications and marketing materials. Players will also receive Booster Juice gift cards as prizes and volunteers will receive free smoothies.
“Whether a player, official, volunteer or a supporter, proper nutrition is needed for optimum performance and Booster Juice is the right product offering to provide participants with the energy they need through our stores in event cities and across Canada,” said Dale Wishewan, president and CEO of Booster Juice. “This partnership enables us to show the benefits of proper nutrition and our quality ingredients for peak performance, not only at Play On, but in everyday activities that matter most to participants and their families as we resume our lives post-pandemic.”