Hospital for Sick Children continues SickKids Vs campaign
By Adnews Staff
The Hospital for Sick Children in Toronto has released the final execution in its "SickKids Vs" campaign, which launched in October. The commercial, called "SickKids Vs Missing Home," depicts the way the hospital reassures its young patients that Santa Claus will be able to find them even though they are not at home for the holidays. The ad shows an oversized glass of milk and plate of cookies being delivered by helicopter to the roof of the hospital as a signal to Santa. The campaign, developed by Cossette, will conclude at the end of the month.
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