McDonald's conducts Create Your Taste campaign
McDonald's Canada has begun a new advertising campaign in support of its "Create Your Taste" initiative, via which consumers can order a personalized hamburger from an in-store kiosk. Developed by Cossette, the campaign involved using hidden cameras to record consumers placing their orders, then presenting them with a personalized commercial at the same time their order was ready. The eight ads were created by production staff located in a McDonald's restaurant in Whitby, ON. The creative focused on the individual ingredients selected by each customer. The company will release three online videos featuring the reactions of the customers and three more executions presenting the commercials on their own. The ads will run as video pre-roll and will also be posted to social media sites.