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Vibrant gains three assignments
By Adnews Staff
Toronto-based Vibrant has recently gained three new assignments. Danone Waters has retained the agency to conduct experiential marketing campaigns for its Evian brand nationally. The firm will participate in a summer campaign called "Babybay" through public relations and in-store activities.
Danone has also renewed its contract with Vibrant for a fourth year to conduct consumer engagement activities in support of its Oikos yogurt brand. The agency will develop a national program of experiential and digital activities.
Intersand has hired Vibrant as its marketing consultant. The agency will work to raise awareness of the company's line of pet care products. The assignment includes brand strategy, packaging, digital activities, trade marketing, influencer activities and point-of-sale materials.
"Our strategic approach to crafting unique, integrated solutions for our clients has helped us secure these exciting additions to our client list," said Vibrant president Eric Brouillet. "We deep drive into the client's business needs and build strategic solutions that create meaningful relationships between brands and their audience."