Kabbage hires Union
By Adnews Staff
Union of Toronto has been retained by Kabbage, a financial services company based in Atlanta. The campaign consists of two television commercials that seek to use humour to illustrate the disadvantages of not using Kabbage's small business loan products. The two commercials will run nationally in the US, accompanied by 15-second online video pre-roll ads. Email advertising, banner ads and social media activities will also support the campaign.
"Loans aren't always the sexiest things to talk about, but for small businesses they are crucial to survival and growth," said Lance Martin, executive creative director at Union. "We thought it would be really funny to exaggerate some of the sacrifices business owners are willing to make to get the funding they need."