Danone releases online Evian video
By Adnews Staff
Danone Waters has released a promotional online video for its Evian bottled water brand called "The Amazing Baby & Me 2" as part of its ongoing "Live Young" campaign. The video, which has been posted to the brand's YouTube page, was created in association with Sony Pictures and features comic book character Spider-Man. The video, produced by BETC Paris, is a follow-up to the brand's 2013 video, "Baby & Me." It will be supported with a digital advertising campaign.
"Evian is thrilled to partner with Sony Pictures to bring our youthful campaign message to life with the help of one the world's most iconic comic book heroes," said Olga Osminkina-Jones, marketing vice-president at Danone Waters of North America. "Through our consumers' excitement and support, Evian's 'Baby & Me' campaign became a viral phenomenon following its debut, becoming the number-one watched brand ad on YouTube in 2013. We hope this sequel will do the same or more."
Sony Pictures' upcoming film The Amazing Spider-Man 2 will be released worldwide on April 16.