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Alive Publishing, Loblaw ready Sage magazine
By Adnews Staff
Alive Publishing Group of Richmond, BC and Loblaw Companies of Brampton, ON are preparing to launch a new magazine called Sage. The publication will cover "natural health" and will be issued nine times per year. It will premiere in September and be distributed for free in approximately 800 Loblaw stores nationally. The magazine will have an initial circulation of 140,000. It will cover health, lifestyle and food-related subjects.
"We're excited about the opportunity to bring Alive Publishing's 40 years of success in natural health and wellness to Loblaw retail brands," said Ryan Benn, president of Alive Publishing Group. "Alive Publishing's continued success is the result of our unparalleled ability to make complicated natural health information accessible and actionable for everyday readers. A strongly positive impact on their customer's health and wellness is our ultimate goal."