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Just Falafel hires The Adlib Group
By Adnews Staff
Just Falafel, a restaurant chain based in Abu Dhabi, United Arab Emirates, has retained The Adlib Group of Toronto as its advertising agency of record for the Greater Toronto Area. The company will open its first Canadian location in downtown Toronto in June. Bay Tree Foods, which holds the exclusive franchising rights to Just Falafel in the Toronto area, plans open 60 locations in the region within six years. The Adlib Group is now working on a marketing program to support the launch of the first restaurant.
"We are thrilled to be working together with Just Falafel to bring this new concept to Canada," said agency president Patti Laine. "Just Falafel has a developed a strong brand worldwide and we are excited to extend and launch the brand to this new market."