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Blue Ant Media forms agreement with Omnia Media

Blue Ant Media of Toronto has formed an agreement with Omnia Media of Los Angeles to become its exclusive advertising sales representative, as well as a preferred producer of original content and brand integration initiatives. Omnia Media operates a collection of approximately 650 YouTube channels specializing in music and video gaming. According to the company, these channels collectively have approximately 40 million subscribers.

"Building on our existing dedicated YouTube content team in Toronto and our early global success in tablet content, our relationship with Omnia Media is the perfect next step in Blue Ant's digital growth," said Raja Khanna, television and digital CEO at Blue Ant Media. "Their size and hugely talented stars across many genres of music and gaming make them an ideal fit within our lifestyle categories. We look forward to working closely with their network of artists and creators to provide new opportunities to showcase their content and connect with our brand partners."

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