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Sony promotes Breaking Bad DVD with RV tour

Sony Pictures Home Entertainment Canada will conduct a street promotion in Toronto for two weeks in support of the DVD and Blu-Ray release of the complete run of television series Breaking Bad. The promotion makes use of a replica of the recreational vehicle that appeared in the show. Consumers will be invited to try on hazmat suits and gas masks and to pose for photographs. The initiative will begin today at Yonge-Dundas Square, then move on to locations including Air Canada Centre, the Rogers Centre, Sound Academy and OCAD University. The tour will be supported with social media activities.

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