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Trinity College School conducts campaign
By Adnews Staff
Trinity College School of Port Hope, ON has begun a year-long marketing initiative called "No Regrets." The campaign, developed by Conundrum Marketing Solutions of Toronto, is intended to attract applications to the boarding school from students in the Greater Toronto Area. The campaign also seeks to address the concerns experienced by some parents about sending their children to a boarding school.
"We spent a significant amount of time with parents, students and faculty to thoroughly understand the perceptions and roadblocks associated with enrolling their kids in boarding schools, and the findings were certainly clear," said Conundrum president Ken Blakeley. "Parents simply have trouble getting over their own guilt, even if they recognize that boarding school may be the best environment for their child. So we tried to meet that head-on in the campaign language."
The campaign consists of a series of print ads featuring real student and the parents. It will run for the next 12 months in Toronto Life magazine and the Globe & Mail. Digital ads will accompany the print component, along with communications in various alumni magazines and newsletters and local newspapers.