Teletoon readies joint promotions with Sony Pictures, Mattel
By Adnews Staff
Sony Pictures is preparing a contest promotion with specialty channel Teletoon to support the Aug. 11 release of its movie Zoom. From Aug. 2 to 13, children will be invited to visit a contest area at Teletoon.com to enter a draw for one of five prize packages consisting of a movie-branded t-shirt, hat and dog tags. The site also offers an online game. Mattel will conduct two promotions with Teletoon during the month of August. From Aug. 14 to Spet. 10, the toy company will promote a new product called the Hot Wheels Radar Gun. This initiative will also consist of a Web-based game along with a draw for one of 10 Hot Wheels prize packages. From Aug. 16 to Sept. 12, Mattel and Teletoon will conduct a promotion for the Pixel Chix product line, which is aimed at girls aged six to 11. Viewers can initially enter a draw for a basic prize package, but viewers who convince up to five others to enter as well will become eligible for larger prize packages.