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Intact Insurance hires S&E Sponsorship Group
By Adnews Staff
Intact Insurance of Toronto has retained S&E Sponsorship Group, also based in Toronto, as its sponsorship agency of record. The assignment includes sponsorship strategy, property evaluations and negotiation services.
"Over the past few years we have successfully used sports sponsorship to build our brand, engage the pride of employees and showcase our leadership to brokers," said Monika Federau, chief strategy officer at parent company Intact Financial. "We look forward to working with S&E to further leverage our sponsorships and grow the Intact brand. The passionate and disciplined approach that their agency brings to sponsorship marketing deeply resonated with our organization. We believe in respect, integrity, social responsibility, and striving for excellence to over-deliver for our clients. It was important to us to find an agency that shared these values."