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Henkel readies Persil ProClean campaign

Henkel Canada is preparing an advertising campaign for the launch of its Persil ProClean brand of laundry detergent in Canada. The campaign, which will break in mid-April, will consist of television and online banner advertising, as well as a consumer sampling program, social media activities, in-store materials and public relations initiatives. Agencies participating in the campaign include TBWA, 6 Degrees, Sitewire and LexPR.

"We are proud that Canadians will finally have access to the high quality and performance of Persil detergent, a trusted favourite of European consumers for many years," said Peter Guenther, president of Henkel Canada. "Persil is known around the world for delivering a premium, fiber-deep clean with exceptional whiteness, stain-removal and freshness. Canadians can now benefit from Persil's advanced detergent technology to get premium laundry results at home."

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