Henkel concludes Purex Odour-Free Hockey Shop tour
Henkel Canada will conduct a promotion in Toronto on April 16 called the "Purex Odour-Free Hockey Shop." The initiative will make use of a branded vehicle in downtown Toronto which will distribute free used hockey equipment to families with children. The equipment will have been washed in the company's new Purex Odour Release laundry detergent. Consumers will also receive a coupon for the product and instructions on the proper washing of hockey equipment. The Toronto event will represent the final location of an 11 city tour of Ontario which began last month.