GE Appliances hires Craft Public Relations
GE Appliances Canada has retained Craft Public Relations of Toronto as its PR agency of record. Craft won the account in a competitive review involving an unknown number of contenders. The assignment encompasses public relations strategy and execution for brands including GE, GE Profile, GE Cafe and Monogram.
"We were seeking a PR partner who shared our enthusiasm for our major appliance categories," said Lyndon Madden, marketing director at GE Appliances Canada. "One who can elevate us to the top step of the crucial earned consumer sector. Craft came to us with great passion, huge creative bandwidth and the type of business practices we align well with."