Samsung signs hockey sponsorship with Sportsnet
By Adnews Staff
Samsung Canada has signed a sponsorship agreement with specialty television channel Sportsnet. The deal includes the integration of Samsung products into Sportsnet's national broadcasts of NHL hockey games. It also includes an on-site presence for the brand at the Rogers Hometown Hockey Tour. In addition, Samsung will sponsor the Sportsnet Fantasy Hockey Pool and the Goals & Saves of the Week digital campaigns. Some Samsung customers will also receive a free trial of Rogers NHL GameCentre Live.
"Our partnership with Sportsnet presents a unique opportunity for Samsung Canada to help passionate hockey fans get closer to the game through the latest innovative technology," said Mark Childs, chief marketing officer at Samsung Canada. "Canadians can now be easily connected to engaging, unique and exclusive NHL content anywhere, anytime."