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PWC Canada signs CFL sponsorship
By Adnews Staff
Professional services company PricewaterhouseCoopers Canada has signed a sponsorship agreement with the Canadian Football League that will run through 2018. The sponsorship will result in the creation of a weekly program to provide statistical analysis of CFL games through various digital media.
"We have a longstanding commitment to supporting sports in Canada and we're thrilled to be working with the Canadian Football League as part of this exciting sponsorship agreement," said Tahir Ayub, the company's managing partner for markets and industries. "We're looking forward to enhancing the fan experience through our Weekly CFL Insights Program, delivering digital content directly to followers of the game in new and innovative ways."