McDonald's debuts standalone McCafe
As part of its ongoing McCafé brand initiative, McDonald's Canada has opened its first standalone McCafé location at Union Station in Toronto. According to the company, the restaurant is part of its efforts to develop a reputation as a coffee brand. The location is intended to provide customers with a "café experience," making use of a smaller space than a typical McDonald's restaurant and offering a selection of coffee and snack items. The menu offers items from the chain's new McCafé Bakery line of croissants and Danish pastries, as well as Egg McMuffins, bagels, grilled cheese sandwiches and salads. A second location will open at First Canadian Place in early 2016. Both will incorporate self-ordering kiosks, charging points for mobile devices and free wireless Internet access.
"We're putting the café in McCafé and making the brand a destination in its own right," said John Betts, president and CEO of McDonald's Canada. "The new standalone McCafé locations allow us to build on our strong coffee credentials and create even stronger connections with our brand by offering our guests the more complete café menu they've been asking us for."