Air Canada releases Gift of Home video
Air Canada has released an online promotional video for the holiday season called "Gift of Home." Developed by Marketel of Montreal, the four-minute video depicts several Canadians who were invited to appear in a documentary about mailing holiday gifts to family members. The participants are instead met by an Air Canada pilot who offers to fly them to the destination to deliver the package in person. The video then shows a series of these deliveries to people in various parts of the world.
"The holiday season is a unique opportunity to engage with our customers on a meaningful level," said Selma Filali, director of marketing communications at Air Canada. "Providing people with the chance to see their loved ones over the holidays is true to our mission of connecting Canada to the world."