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Television Bureau of Canada becomes Thinktv
By Adnews Staff
The Toronto-based Television Bureau of Canada has rebranded itself as Thinktv. According to the organization, the new name better reflects its evolution and vision for the future. The rebranding includes a new logo and a website at <http://www.thinktv.ca>. Thinktv works to promote the value of television advertising to the marketing industry. The rebranding, a first for the organization since its founding in 1961, was developed in association with Frontier.
"We are excited to announce this new brand as it reflects the re-positioning of the organization in the context of a complicated and complex media landscape," said Catherine MacLeod, president of the organization. "Marketing the power of television on all its platforms has always been central to our purpose, and our new brand and logo captures that in a direct and concise way. Advertisers know that TV works because they see both the short term and the long term effect that it has on sales and profit. Thinktv will continue to promote the proof of this and demonstrate why television is one of the most effective investments a brand can make, particularly as a driver of a multi-platform strategy."
In related news, Corus Entertainment has joined the organization as a member, and Gerry Mackrell, executive vice-president of sales at Corus, has joined its board of directors. Stuart Garvie, president of media sales at Bell Media, has also become a member of the board.