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Dairy Farmers of Canada hires DDB Public Relations
By Adnews Staff
Dairy Farmers of Canada has retained DDB Public Relations as its public relations agency for marketing and nutrition communications. The agency will develop English-language public relations campaigns in support of the organization's marketing and nutrition initiatives promoting Canadian dairy products. DDB won the account in a review that began in August 2014.
"DDB PR demonstrated a thorough understanding of our farmers' values and various challenges, our business and communications needs, and impressed us with their fresh creative thinking and ideas," said Rosemary MacLellan, director of communications and government relations, at Dairy Farmers of Canada. "The team's collaborative approach and experience across agriculture, health and wellness, and food and nutrition will be beneficial as we continue to promote and grow the Canadian dairy market."