Pizzeria Libretto conducts Librettogram campaign
By Adnews Staff
Toronto restaurant Pizzeria Libretto has begun a social media campaign called "Librettogram." The initiative, developed by Union of Toronto, is being conducted via image sharing website Instagram. The promotion makes use of photographs of the company's various pizzas, each divided into nine sections. Clicking on a picture will provide information about the ingredients used in that pizza. According to the company, the campaign is intended to appeal to socially-connected consumers who use Instagram to share pictures of food.
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