Newad debuts new parenting website
By Adnews Staff
Newad of Montreal has launched a new French-language parenting website called TPLmoms.com. The site, which is run by bloggers Josiane and Carolane Stratis, is aimed primarily at urban mothers. The content includes advice and opinions for new mothers, presented with humour, according to the founders. The site makes use of a responsive design intended to adapt to mobile devices, in order to accommodate mothers who only have one free hand.
"For advertisers, this new targeted platform suggests a rich and creative brand experience to a base of active and curious female consumers," said Martine Desjardins, executive vice-president of publishing and content at Newad.
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