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Cirque du Soleil signs development deal
By Adnews Staff
Saban Brands of Los Angeles has formed an agreement with Cirque du Soleil Media to develop an original property aimed at children and based on the Cirque du Soleil brand. The property will include a television series, web content, interactive content and merchandise.
"At Saban Brands, we are constantly striving to deliver high-quality entertainment brands and experiences," said Elie Dekel, president of Saban Brands. "It's thrilling for us to partner with the creative innovators at Cirque du Soleil Media. This new project promises to be a groundbreaking new kids property with worldwide appeal and numerous off-screen extensions. We look forward to sharing additional details in the coming months."
Cirque du Soleil Media is a joint venture of Cirque du Soleil and Bell Media.