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Rogers Communications sponsors Edmonton Oilers
By Adnews Staff
Rogers Communications has signed-on as the telecommunications sponsor of the Edmonton Oilers hockey team. The multi-year sponsorship also includes marketing rights for the Edmonton Oil Kings and Rexall Place. As part of the deal, Rogers will receive advertising placements and arena signage, as well as concourse, rink, in-ice, in-bowl and in-game brand exposure. Rogers will also be the presenting sponsor of Oilers television broadcasts, the team website and its mobile application. Rogers will also participate in the team's community initiatives aimed at at-risk youth in the Edmonton area. In addition, consumers who visit a Rogers retail location in downtown Edmonton will receive a free Oilers car flag.
"We are proud to partner with the Oilers and as the new sponsor of the team we're excited to bring the game experience to a whole new level that will connect Alberta sports fans like never before," said John Boynton, chief marketing officer at Rogers Communications. "Our partnership with the Oilers reinforces our longstanding commitment to Alberta, from the expansion of our LTE network and Rogers retail presence to supporting the province's communities, youth initiatives and sports teams."