NEW TRAVEL AGENCY TO OPEN DOORS
By Adnews Staff
A new travel agency which gives travel miles to customers will be opening for business on Oct. 7. Called Air Miles Vacations, the agency is being launched by Loyalty Management Group Canada of Toronto, which also offers the Air Miles Reward Program. The telephone-based agency will specialize in holiday travel and will be available to Air Miles collectors only. Accumulated Air Miles can be redeemed for vacation products from Air Transat Holidays, Canadian Holidays, Sunquest, Signature Vacations and Royal Caribbean Cruises. The agency will be promoted to consumers in the launch markets of Ontario and B.C. using direct mail created by Wunderman Cato Johnson of Toronto. Public relations are being handled by NATIONAL PR of Toronto. The agency's national roll-out is planned for 1997.