RADIO CAMPAIGN LAUNCHED BY MARCHE RICHELIEU
By Adnews Staff
Metro Richelieu, owner of 211 medium-sized food stores across Quebec, yesterday launched an extensive radio campaign in support of its Marche Richelieu stores. The ads will run on 58 Quebec radio stations for the next year. A teaser has been heard for the last two weeks, with the main ads running now. They feature the singing of popular Quebec singer Laurence Jalbert. The campaign was put together by GroupAction Marketing Inc. of Montreal, while Doin, Alexandre & Associates of Montreal is handling PR responsibilities.
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