KELLOGG TOUTS HEALTH IN SPECIAL K CAMPAIGN
By Adnews Staff
Kellogg Canada will launch a national print campaign next month reinforcing the idea that having a healthy body weight is better than being skinny. The ads are promoting Kellogg's Special K cereal as low in fat and a source of essential nutrients. The tag line for the ads says "A healthy body weight looks good on everyone." The ads were created by the Leo Burnett Company of Toronto.
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