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Flare undertakes redesign
By Adnews Staff
Fashion magazine Flare has introduced a new design with its September issue. The re-launch encompasses new art direction, typography and colours, as well as new columnists and more cultural coverage. New editorial sections include: The Localist, which will cover design, culture and food; The Pull, which will cover fashion and celebrities; The Primp, which will focus on beauty and health content; and Happening, which will cover books, art, television and film. Flare also intends to more fully integrate its editorial content across its print, online and social media components. The magazine is also preparing to release a smartphone application called "Flare Essentials" that will take the form of a hair and makeup how-to guide. "The fashion media world has changed and consumers now have unprecedented personal access to runway shows, street styles, designers and bloggers, and accordingly, Flare has changed the way it covers this world," said publisher Melissa Ahlstrand. "The new Flare is multiplatform and takes its engaged audience inside the world of fashion through print, digital, mobile and events. Our enriched and expanded content offers a more targeted range of advertising opportunities for our partners to reach Canadian women." Flare is published by Rogers Media of Toronto.