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Postmedia debuts Life by Design section
By Adnews Staff
Postmedia Network has signed a content agreement with Rogers via which content from various Rogers magazine will appear in Postmedia newspapers in a new section called "Life by Design." The section will carry materials from magazines including Chatelaine, Flare, Today's Parent and MoneySense. The section will run monthly in the print and digital editions of 10 newspapers, including the Vancouver Sun, Calgary Herald, Edmonton Journal, Regina Leader-Post, Saskatoon StarPhoenix, London Free Press, Windsor Star, Ottawa Citizen, Montreal Gazette and National Post.
"We are committed to bringing great content to our readers and this thoughtfully curated section from the lifestyle experts at Rogers fits our readers' interests in areas including parenting, design and financial planning," said Gerry Nott, senior vice-president of content at Postmedia.
The new section is being promoted with an advertising campaign on Postmedia properties. It was developed in-house.