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Walmart, Procter & Gamble begin mobile store joint promotion
By Adnews Staff
Walmart Canada and Procter & Gamble have begun a joint initiative to offer a mobile shopping option to consumers in Toronto. The mobile stores will be installed in 50 transit shelters around the city. Consumers can use mobile devices to scan quick response codes to order beauty, baby and personal care products for delivery to their homes. The promotion, which will run for four weeks, is primarily aimed at consumers who do not drive and do not usually shop at Walmart. "We're excited to partner with Procter & Gamble on innovative ways to simplify the shopping experience for busy Canadians," said Simon Rodrigue, vice-president of e-commerce at Walmart Canada. "We know that our customers are increasingly pressed for time and this campaign allows us to help Torontonians shop for essentials on the go, anywhere, at any time. Whether in our stores or online at Walmart.ca, we're committed to delivering a fast and easy shopping experience for our customers."