Coca-Cola Canada releases new commercial
By Adnews Staff
Coca-Cola Canada has released a new television commercial as part of an international anti-obesity campaign. The commercial, called "Calorie Dictionary," is the second execution in the campaign, which began in April. It focuses on the amount of activity needed to burn a number of calories, and demonstrates various forms of such activity. "We are trying to inspire Canadians to move more in some fun ways while enabling them to make the beverage choices from our products that meet their individual dietary and lifestyle needs," said Nicola Kettlitz, president of Coca-Cola. "This campaign aims to inform people in a light-hearted way about the concept of energy balance, educate them on our products and inspire Canadians to live more active, healthy lives."