Star Media Group introduces Wheels magazine
Star Media Group of Toronto will debut a new automotive publication today called Wheels magazine. The national colour magazine will be published four times per year. It will have a circulation of 500,000 copies in Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal and Halifax. Distribution will take place through the Toronto Star, the Montreal Gazette, and with Metro elsewhere in Canada. The launch issue will include vehicle buying recommendations in 12 categories, as well as a car buyer's checklist, a holiday gift guide, and a feature on the 10 best drives in Canada.