Reading loyalty program ReadRewardu.com launches
By Adnews Staff
A new company called ReadRewardu.com has launched in British Columbia. The intent of the site is to offer rewards to consumers for reading electronic books hosted by the site, which is to be supported by branded sponsorships. Rewards such as gift cards will appear to readers as they progress through a book. "I understand the power of reading and the positive impacts that it can have on society as a whole," said company founder Japreet Lehal. "ReadRewardu wants to encourage as many people as possible to read, and rewards will help in achieving this goal. Reading has the power to change our world for the better. Through knowledge, one can create global change."
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