Yorkdale Shopping Centre in Toronto has retained Media Profile as its public relations agency of record. The assignment includes media relations and communications support for the mall's planned expansion. "The team at Media Profile impressed us with their enthusiasm and commitment to telling our story in a compelling way," said Anthony Casalanguida, general manager at Yorkdale. "This year will be an exciting one at Yorkdale and having Media Profile on board as our PR partner will ensure we make the most of this exciting chapter in our history." Yorkdale Shopping Centre owned by Alberta Investment Management Corporation and Oxford Properties Group.