Representation roundup
By Adnews Staff
Cue Digital Media has appointed TC Media to be its exclusive advertising sales representative in Quebec. Cue holds the Canadian representation rights to a number of websites aimed primarily at men between the ages of 18 and 49, including Funnyordie.com, TMZ.com and UFC.ca. "The incredible growth of Cue Digital Media's audience and their dominance in reaching the elusive 18- to 49-year-old male, coupled with very cool integrated online and in-game assets present Quebec marketers with an extremely attractive offering," said Dominique-Sébastien Forest, vice-president of national digital solutions at TC Media. "Very few other entertainment organizations can compete with these brands which will bolster the sports and entertainment categories of TC Media's digital network. We look forward to working with Cue and leveraging their brands in creative marketing campaigns for our Quebec-based advertisers, offering them a combined reach of 20.8 million unique visitors thanks to this partnership."