Metro readies move into six new cities
Commuter newspaper Metro will expand into six additional Canadian cities on April 2. The company will launch print and digital editions in Saskatoon and Regina, as well as digital-only editions in Hamilton, Kitchener, Windsor and Victoria. The publications will be aimed primarily at urban residents between the ages of 18 and 49. Print circulation in Saskatoon and Regina is expected to reach 20,000 in each market. "It is exciting to see the demand for Metro continue to grow with both our readers and advertising partners," said Bill McDonald, president of Metro English Canada. "Our goal is to continuously improve and enhance our brand in an effort to reach the important target market of youthful, active metropolitans in every major city across Canada. Metro's expansion and digital enhancements are the natural next steps in this evolution."