NEW CALLING FEATURES OFFERED BY ED TEL
By Adnews Staff
Edmonton's ED TEL will be offering its customers two new calling features, the company announced Aug. 22. Call Waiting Display will allow a user who is on the phone to see the name and number of an incoming caller, while with Call Waiting Select, the same user has the power to answer the incoming call, put the new caller on hold, or send the caller to a Call Answer mailbox to receive a pre-recorded voice message. ED TEL is the first telephone company in western Canada to offer Call Waiting Display and the first in Canada to offer Call Waiting Select. Also being offered is the Northern Telecom Vista 350 telephone. Introduced into the Edmonton market as the Vista 350 Power Centre, the unit includes a speakerphone, 50-number directory and a detachable module with a large, easy-to-read screen. An advertising campaign for the new services and the phone was launched last week. Ads for television began Aug. 21, while billing inserts were first sent out Aug. 19. There was also a full-page ad in Saturday's edition of the Edmonton Journal and the Edmonton Sunday Sun. ED TEL used the services of Continental Communications of Edmonton in coming up with the campaign. It will run until Sept. 22.