Representation roundup
By Adnews Staff
Redux Media of Montreal has signed an agreement to be the exclusive Canadian advertising sales representative for online voice and video communications service Skype. "It was very important for us to identify an advertising partner that understands the very powerful and rapidly evolving Canadian online marketplace and could act as a true partner for us," said Andy Sims, director of global advertising at Skype. "After successful launches in several countries, we are excited to expand our advertising initiatives to Canada and are confident in Redux's ability to bring Canada's great brands to Skype's advertising platform." Skype advertising will launch in Canada with campaigns from BMW Canada through Media Experts and Walmart Canada through Mindshare.