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Astral Media forms Disney XD deal with Xbox Live

Astral Media has signed an agreement with Microsoft to make its Disney XD brand available on the Xbox Live online video game service. Disney XD is an advertising-supported multi-platform channel aimed primarily at children between the ages of six and 14. The deal will make available samples of Disney XD programs to users of the Xbox Live service. "Disney XD and Kinect for Xbox 360 are a perfect match and we are excited by the prospect of delivering content in a way that is truly relevant to the Disney XD brand and audience," said Domenic Vivolo, senior vice-president of marketing and sales at Astral Television Networks. "It is the ideal way to showcase exactly what the brand has to offer and build on the success of our linear service. Presenting a sample offering of Disney XD programming to viewers through such a dynamic interface truly speaks to the ethos of Disney XD and to the focus of Astral, further exemplifying our commitment to giving audiences the content they desire where, when and how they want it."

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