Zoom Media signs new deal with GoodLife Fitness
By Adnews Staff
Zoom Media of Montreal has signed an exclusive digital media and advertising agreement with fitness club chain GoodLife Fitness. Zoom will install high definition overhead video and audio equipment intended for entertainment as well as digital video advertising signage in each GoodLife location. The system will be privately branded for GoodLife and operated by Zoom subsidiary ClubCom. The deal is an extention of the existing static advertising display agreement between the two companies. "As the only national fitness club chain in Canada, GoodLife is an outstanding brand and we are privileged to be their media partner," said François de Gaspé Beaubien, CEO of Zoom. "We are also very excited to be able to offer advertisers the digital flexibility of full motion video with sound in Canada. This is a game changer for us in this country as we have proven the success of our digital fitness network for clients in both the US and the UK." GoodLife Fitness has approximately 275 locations in Canada.