Agence Metropolitaine de Transport hires Astral Out-of-Home
Agence Métropolitaine de Transport has hired Astral Out-of-Home of Montreal to manage its advertising network. The contract covers the approximately 1,000 advertising faces on the agency's trains, stations, park-and-ride facilities and metropolitan terminals. "With nearly 16 million train passengers and 71 million persons moving through the metropolitan terminals annually, AMT's clientele is composed of active consumers and professionals representing a choice target market for advertisers," said Luc Sabbatini, president of Astral Out-of-Home. "With a solid presence in the Montreal and Quebec City airports, the addition of AMT's major advertising network positions Astral Out-of-Home as a key player in this sector in Quebec."